In 2019 the volume of content put out on social media is only slated to increase. This will create even more decision fatigue and disinterest among followers across all social media channels. In this position anyone trying to get eyeballs on social is faced with a choice: to be authentic or to be clickbait.

With the buzz of the holidays fading, many marketers are finally taking a breath from the frenzy of activity that occurs in November and December. At the beginning of a new year it’s important to reflect on activities from the past year and look for what to carry on into a new fiscal year.

Using humility in the sales profession can get you results. Where success is often thought to come from persistence and determination, humility in sales will help you break barriers between you and your prospect.

Credibility is defined by Google as the the quality of being trusted or believed in. To have credibility as a small business is key to reaching and holding on to the customers you want to serve. The issue when starting out however is how to build credibility when you have none to start with.

If you ask most small business owners what form of marketing drives their business, they will say word-of mouth. We all use services that we were recommended by a friend or family member. It’s amazing how just getting one person to give a recommendation can turn into new loyal customers.

Having a dedicated team that understands social media marketing strategy and uses analytics to adjust for efficiency will allow you to see the ROI social media marketing is making for your business.

“There's a common misconception out there about transparency. Far too often, companies see it only as a tool to be used when owning up to a mistake or righting a wrong. This approach is shortsighted and isn't an effective way to build trust. Customers will be far more forgiving of mistakes if a company has a history of being forthright with all interactions - not just the negative ones.”

This question is one that surprisingly few businesses are able to answer in specific terms. Sure they may have a general idea of the demographic of people who usually buy their products or services. But if asked to define their ideal consumer it’s not something that immediately rolls off the tongue.

We have reached a point in time where social media has become a pivotal factor in business success. Every person you talk to in the digital marketing space continually reiterates how important it is to connect with customers.

You’ve finally gotten past the point of being paralyzed by all the technology choices out there. This is a huge step. You can now begin to assess the needs of your business to see whether or not technology can provide a solution.

Many business are pulling out of Facebook. Is it a waste of time and effort for you?

Organic reach is the number of users that your business can reach for free. Facebook has a restructured algorithm that prioritizes personal content from friends and family (and businesses that people actually want to see). Sounds great right? Only if there’s something that your business is posting to facebook that people actually want to see.

The average person is continually blasted with articles and advertisements that scream the need to update and upgrade whatever tech they currently have to “stay with the times”. “If you don’t make the move now, you will be left behind” they say.

With Apple's iOS 12 right around the corner, it's time you know what to expect from this major update. As a business owner, you have limited time. That's why we've done the leg work to give you the most up to date information on iOS 12 and what it means to your business.

Whether you're struggling to keep your business’s head above water, or simply looking to expand your horizons. We have 3 Steps To Small Business Success. 

If you were asked how your business measures success, how long would it take you to answer? The majority of us could agree that success in business is always measured by money. Money must be a goal or at the very least, a top priority for any business. However, maybe it shouldn’t be our metric for success. 

With the many hats small business owners are wearing, it can often feel overwhelming to manage your marketing from day to day. There's plenty of information out there for what you could be doing and how you should be doing it, but lets face it, sometimes you must need to focus your limited attention on a few important tasks. In other words, what things are crucial surviving in the age of digital marketing.

With social media usage being at an all time high, it seems that Facebook and Instagram (owned by Facebook) recognize that users may be spending entirely too much time on them.