The Truth About Transparency: Exactly What We Do For Clients

Living in a time where our lives are more open than ever, there are some very important truths about transparency that you should know.

Do we practice the same transparency in our businesses as we do in our daily lives? Do we talk about exactly what we do for clients? Too many times people make promises of what they “can do” or “could do”, but not what they ACTUALLY DO. Transparency in business is all about building trust. If you don't feel that your business can say exactly what they do, then (excluding security reasons) you should rethink your business model.

According to, “There's a common misconception out there about transparency. Far too often, companies see it only as a tool to be used when owning up to a mistake or righting a wrong. This approach is shortsighted and isn't an effective way to build trust. Customers will be far more forgiving of mistakes if a company has a history of being forthright with all interactions - not just the negative ones.”

In order to practice exactly what we’re preaching, we want to make sure that our business here at AptoFX is completely transparent from the start.

So, without further ado, here is EXACTLY WHAT WE DO FOR CLIENTS:


Although we look to build long term relationships, we believe the first 90 days are some of the most important. In those three months clients not only get to see the immediate impact that we can make in the early stages, but how things will begin to play out in their long game strategy.

We believe that we should be able to tell you EXACTLY how we’re going to generate a positive ROI (return on investment) for your business.

We want to analyze any problems your business is facing and solve them through digital marketing efforts.


There are three items we focus on with our social media management agency. Those things are Social ROI, Monetary ROI, and Email List.

Social ROI is all about boosting our clients’ overall engagement. This is all about increasing social proof. We will be making our client stand out from their competitors in the digital space through the use of targeted social media posts and advertisement. This is done through high quality video and photo content creation that we provide for you ourselves.

The second item is Monetary ROI. In order for us to succeed, you must succeed. We only bet on our clients’ success. When selling a service, we believe that it must make you more money per month than it is costing you to continue with our services.

The third and final piece to what we do for our clients is help them create Email Lists. This may sound small, but when your prospects opt in to an email list they are lending you the opportunity to speak directly to them. This is an incredibly important step to build brand loyalty.

When these goals are met in the first 90 days, and we have increased your social proof, made you more money, and given you the ability to speak more personally to your customers, then together, we have built a strong foundation for your business, through digital marketing.

If you want to learn more about exactly what we do for our clients and how transparency is at the foundation of our business (and can be for you as well), then please reach out to us. If you’re looking for a more casual conversation, shoot us a DM in the box directly to your right!