How Are You Measuring Success?

If you were asked how your business measures success, how long would it take you to answer? The majority of us could agree that success in business is always measured by money. Money must be a goal or at the very least, a top priority for any business. However, maybe it shouldn’t be our metric for success. 

By focusing only on the end goal of making money, your business will be “failing” up until the point success is achieved, aka money is made. We often use the words success and winning as synonyms. Winning cannot be defined simply as making money because there are a lot of other factors that represent a win that may not be directly related to profit margins. You can’t succeed without winning. But can you win without succeeding? Not for long.  Success is a side effect of winning.

Time + Winning = Success

We’ve determined that success shouldn't only be measured in dollars. According to your business should focus on engagement with your customers. Whether that be meetings with new clients, comments on social media posts or a new subscriber to your email list; these mini successes (let’s call them micro wins) will start to stack up. Celebrate these micro wins and watch how this one change in your success metric will help you gain momentum to even larger wins. 

Just like most things in life, consistency is key. If your business is consistently winning (even on a micro level) you will be successful. The money will come as a result. 

"People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy."

-- Tony Robbins

Caleb Martin