If you ask most small business owners what form of marketing drives their business, they will say word-of mouth. We all use services that we were recommended by a friend or family member. It’s amazing how just getting one person to give a recommendation can turn into new loyal customers.

“There's a common misconception out there about transparency. Far too often, companies see it only as a tool to be used when owning up to a mistake or righting a wrong. This approach is shortsighted and isn't an effective way to build trust. Customers will be far more forgiving of mistakes if a company has a history of being forthright with all interactions - not just the negative ones.”

This question is one that surprisingly few businesses are able to answer in specific terms. Sure they may have a general idea of the demographic of people who usually buy their products or services. But if asked to define their ideal consumer it’s not something that immediately rolls off the tongue.

We have reached a point in time where social media has become a pivotal factor in business success. Every person you talk to in the digital marketing space continually reiterates how important it is to connect with customers.

You’ve finally gotten past the point of being paralyzed by all the technology choices out there. This is a huge step. You can now begin to assess the needs of your business to see whether or not technology can provide a solution.

Many business are pulling out of Facebook. Is it a waste of time and effort for you?

Organic reach is the number of users that your business can reach for free. Facebook has a restructured algorithm that prioritizes personal content from friends and family (and businesses that people actually want to see). Sounds great right? Only if there’s something that your business is posting to facebook that people actually want to see.

Whether you're struggling to keep your business’s head above water, or simply looking to expand your horizons. We have 3 Steps To Small Business Success. 

With the many hats small business owners are wearing, it can often feel overwhelming to manage your marketing from day to day. There's plenty of information out there for what you could be doing and how you should be doing it, but lets face it, sometimes you must need to focus your limited attention on a few important tasks. In other words, what things are crucial surviving in the age of digital marketing.

With social media usage being at an all time high, it seems that Facebook and Instagram (owned by Facebook) recognize that users may be spending entirely too much time on them.