If you ask most small business owners what form of marketing drives their business, they will say word-of mouth. We all use services that we were recommended by a friend or family member. It’s amazing how just getting one person to give a recommendation can turn into new loyal customers.

This question is one that surprisingly few businesses are able to answer in specific terms. Sure they may have a general idea of the demographic of people who usually buy their products or services. But if asked to define their ideal consumer it’s not something that immediately rolls off the tongue.

We have reached a point in time where social media has become a pivotal factor in business success. Every person you talk to in the digital marketing space continually reiterates how important it is to connect with customers.

You’ve finally gotten past the point of being paralyzed by all the technology choices out there. This is a huge step. You can now begin to assess the needs of your business to see whether or not technology can provide a solution.

Many business are pulling out of Facebook. Is it a waste of time and effort for you?

Organic reach is the number of users that your business can reach for free. Facebook has a restructured algorithm that prioritizes personal content from friends and family (and businesses that people actually want to see). Sounds great right? Only if there’s something that your business is posting to facebook that people actually want to see.

The average person is continually blasted with articles and advertisements that scream the need to update and upgrade whatever tech they currently have to “stay with the times”. “If you don’t make the move now, you will be left behind” they say.

With Apple's iOS 12 right around the corner, it's time you know what to expect from this major update. As a business owner, you have limited time. That's why we've done the leg work to give you the most up to date information on iOS 12 and what it means to your business.

Whether you're struggling to keep your business’s head above water, or simply looking to expand your horizons. We have 3 Steps To Small Business Success.