This question is one that surprisingly few businesses are able to answer in specific terms. Sure they may have a general idea of the demographic of people who usually buy their products or services. But if asked to define their ideal consumer it’s not something that immediately rolls off the tongue.

We have reached a point in time where social media has become a pivotal factor in business success. Every person you talk to in the digital marketing space continually reiterates how important it is to connect with customers.