If you ask most small business owners what form of marketing drives their business, they will say word-of mouth. We all use services that we were recommended by a friend or family member. It’s amazing how just getting one person to give a recommendation can turn into new loyal customers.

Many business are pulling out of Facebook. Is it a waste of time and effort for you?

Organic reach is the number of users that your business can reach for free. Facebook has a restructured algorithm that prioritizes personal content from friends and family (and businesses that people actually want to see). Sounds great right? Only if there’s something that your business is posting to facebook that people actually want to see.