AptoFX is a small business created for small businesses. We believe that digital marketing is the future and we want to help small businesses (like ourselves) take advantage of the benefits of the new industry standards in marketing.
“Digital marketing is any form of marketing products or services that involves electronic devices.” — Neil Patel
If you look up from your laptop or phone, chances are the people around you will still be looking at theirs. People live in a digital world almost as much as our physical one. Instead of betting on the internet dying or smartphones becoming extinct, digital marketing connects you with your customers, where they spend much of their time: online.
When you first began your business, you probably tried a few different methods to getting people to walk through your door. Unless you began your business in the past few years, we’re guess you tried a few different forms of traditional marketing. Print ads, coupon mailers, and signs on the side of the road all fall into that category. What all those have in common is they bring exposure to your business. Digital marketing is does all the same things, but has the ability to reach a global audience in a measurable, cost effective way.
It’s no secret that digital marketing isn’t cheap. However, instead of asking, why does this cost so much? Maybe we should start by asking, how much value can this bring? Like many things in life, you get what you pay for. Digital Marketing shouldn’t be thought of as just another monthly expense, but rather an investment that will pay itself back in dividends in the future.
Video content is the way forward. To get your target audience to engage with your brand online, having content that tells your brand story is key. Building a narrative through video to surround what your business does will drive awareness and keep people talking about you.
Results vary among the specific services offered. SEO services may take 6 months to show significant results. Social Media Marketing specifically with ad campaigns can generate results in a matter of days. A high quality video can generate instant engagement.