This question is one that surprisingly few businesses are able to answer in specific terms. Sure they may have a general idea of the demographic of people who usually buy their products or services. But if asked to define their ideal consumer it’s not something that immediately rolls off the tongue.

You’ve finally gotten past the point of being paralyzed by all the technology choices out there. This is a huge step. You can now begin to assess the needs of your business to see whether or not technology can provide a solution.